My Beautiful PowToon
Screenshot from my computer, 11/22/15 |
1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watcing/hearing your argument) below:
←----------------------------------------------------|----X----------------------------------------------------->
Strongly agree Totally neutral Strongly disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←------------------X---------------------------------|--------------------------------------------------------->
Strongly agree Totally neutral Strongly disagree
3. Check one (and only one) of the argument types below for your public argument:
___X___ My public argument proposes a solution for a problem that is being debated.
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
My public argument provides original context and insight since my specific proposal is one that has not been provided before. Nobody else has presented my idea in exactly the way I did.
5. Identify the specific rhetorical appeals you believe you've employedi n your public argument below:
Ethical or credibility-establishing appeals
__X___ Referring to credible sources (established journalism, credentialed experts, etc.)
__X___ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
__X__ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
__X__ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Other:
Emotional appeals
__X__ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
__X__ Use of “shocking” statistics in order to underline a specific point
__X__ Use of imagery to create an appropriate emotional impact for the debate
__X__ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
__X__ Employing an engaging and appropriate tone of voice for the debate
Logical or rational appeals
__X__ Using statistics from credible sources in order to establish precedents, trends, or patterns
__X__ Effective organization of elements, images, text, etc.
__X__ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
__X__ Crafted sequencing of images/text/content in order to make linear arguments
__X__ Intentional emphasis on specific images/text/content in order to strengthen argument
__X__ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
6. Example 1
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